Adopting The Book

My recent post (Out of the Blue!) mentioned the adoption of “The 8 Essential Skills” by a large international law firm. As the sequence of orders (50, then 350, then 70 more) occured, we were initially focused on getting the books produced and making sure they were delivered on a timely basis. Fortunately, we had selected CreateSpace to produce our book “on demand” and that is what they do, and do well. Based on previous orders, my level of confidence about their capabilities was fairly high. Their track record was quite good with the few gliches we’d experienced in the past having been well-handled. The turnaround time from placing the order until the cartons showing up on the client’s loading dock was typcially about 10 days; pretty incredible.

As we got the production and shipping process moving along, two questions were of major interest to me:

  • How were they planning to use the book?

  • How did the firm “find” the book?

The firm is in the process of rolling out a 14 month developmental program for all of their supervisors and managers, and “The 8 Essential Skills” had been selected as the central text for that long-term program, along with their own internal resources. With all the long-term management development programs I’ve worked with over the years, hearing that was really gratifiying. It confirms and validates the central themes of “The 8 Essential Skills.”

My second question – how did they come to select this book? After all, there are hundreds, even thousands of other books on supervising and managing available. The answer was an indicator of how carefully this firm went about designing their program. First, they convened a task force and charged them with examining a wide variety of resources – materials that could be used in central and supplemental roles in their year-plus development program. Then the group compared what they found. One of the members downloaded the Kindle version of “8 Essential Skills”, liked it and showed it to several colleagues. Then, they ordered the printed version for task force members, who evaluated it individually. After aligning the Skills with their core competencies, they ordered copies for their 450+ supervisors and managers. That’s the kind of vetting process we think makes great sense, and I’m delighted to see the “8 Essential Skills” get such a thorough validation.

The firm kicked off their management development program this week. As you would expect, I’m looking forward to learning how that process went. Stay tuned!

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