Bill & the Company Goals

Bill was CEO of a 1,400-employee manufacturing company making precision components for the aircraft industry. His vice presidents seemed to be unclear about the overall goals and strategy of the company as the industry and marketplace were going through some rapid changes. When this confusion was first mentioned to Bill, he got visibly agitated and said, “I don’t get it. I told them the goals six months ago!” When he was asked if the goals were in writing, his response was, “No! If you write that stuff down your competition can find it out!”

There wasn’t much danger of the competition finding out because Bill’s own vice presidents didn’t even know! As a result no one else under them did either. The company continued to falter as employees tried to meet goals no one understood.

Lessons Learned

A verbal list of goals spoken in one meeting more than six months earlier wasn’t sufficient in this case. If Bill really wanted his vice presidents to “get it,” he should have provided the goals in writing, reviewed them with the team, and then discussed with each vice president how their particular area was going to accomplish those goals.

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